All Posts

25 years in product development taught me something most sustainability talk skips. Fashion's waste problem starts in the sample room, long before the shop floor. Every collection I've worked on started with samples. Dozens of them. A style gets sketched, sent to a factory, sewn, shipped, reviewed, corrected, sewn again, shipped again. By the time one garment is approved for production, it's crossed borders 4 or 5 times and left a pile of rejected versions behind it. We don't