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Hello

I’m Ülfet DoÄŸanay,

a fashion industry expert with 25+ years of experience in technical product development, 3D digital product creation, sourcing, and sustainable production.

And the author of the book "Green Chic". This book highlights my expertise in fashion and passion for sustainability, connecting industry insight with practical actions.

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My Story

I’m a technically minded fashion professional with over 25 years of experience across the global apparel industry.

My expertise spans the full product lifecycle, with a strong focus on:​

  • Technical Product Development

  • Digital Product Creation & 3D Fashion (CLO 3D)

  • Garment Production & Costing

  • Sourcing & Planning Management

  • Quality Control & Product Safety

  • Sustainability in Textiles and Fashion

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Over the years, I’ve collaborated with mills and factories across India, Turkey, China, Myanmar, Bangladesh, Egypt, and Morocco.

I bring a proven track record in managing end-to-end product development, optimizing supply chain efficiency, and aligning technical innovation with strategic goals.

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My passion for sustainable fashion deepened when I started using CLO 3D, discovering first-hand how digital tools can reduce waste, save resources, and pave the way for a more circular economy.

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Today, I help fashion businesses evolve their production processes toward greater agility, efficiency, and sustainability.

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With over 25 years in the fashion industry, I’ve built my career at the crossroads of tradition and transformation.

From the production floors of India to innovation hubs in Europe, I’ve led the full product life cycle, combining technical product development, digital creation, 3D sampling, sourcing, and quality management with a deep commitment to sustainability.

My hands-on experience spans global companies like KARL MAYER Group & BU STOLL, Next, Debenhams, C&A, as well as Mavi, and Boyner, which are among the big players in Türkiye.

Looking back, I’ve realized that the most significant opportunities have arisen from the unique value I offer through both the depth of my technical expertise and the way I’ve positioned myself at the intersection of tradition and innovation.

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I specialize in helping companies rethink the way fashion is made. Whether you're a garment manufacturer, a designer, or a retailer, I develop tailored strategies that connect traditional systems with agile, digital solutions. Efficiency in production, smarter sourcing, and AI-powered tools aren’t just nice-to-haves, they’re the future.

And I help teams get there, without losing what made them great in the first place.

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My shift toward sustainability started when I discovered the power of digital sampling with CLO 3D.

It opened up a whole new approach to reducing waste, accelerating workflows, and aligning creativity with circular design principles.

Since then, I’ve been on a mission to turn sustainability from a buzzword into a business advantage.

Because real progress in fashion happens when we connect the old with the new, thoughtfully, strategically, and with purpose.

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